Facilitating Employee Engagement Through Gamification In An Organization

Employee engagement has seen quite the development, especially from the late 1990s and continues to thrive innovatively as we enter the new decade. Using an organization’s official/professional network to connect employees with their peers, the management has seen that effective relationships emerge. Still, it has enabled heightened productivity and proven to be a method to establish loyalty as well. Facilitating EE is not optional in an organization. Still, it must be a mandate as it reminds employees that they contribute to a multifunctional system, that values their aptitude and attitude.

To deconstruct EE further; ‘it is an essential concept to understand, describe, and develop qualitatively and quantitatively, the relationship between an organization and its employees.’

An “engaged employee” is well immersed, but not consumed in their professional role; enthusiastic about their work, satisfied and would naturally stay motivated to advance the organization’s reputation, by honing their role.

“Developing and innovating employee engagement in the workplace can increase employee retention up to 87%, revealed a recent study from Deloitte.”

Maintaining EE in the time of a pandemic did pose a challenge, but one that wasn’t hard to overcome thanks to digital integration and corporate intelligence platforms like PeopleONE. While every department in an organization has its needs and goals, PeopleONE comes with a defined set of features that cater to everyone. HR, IT, Facilities, Business teams and others can have clear ownership of content, permissions, and more to help everyone execute their work role with ease and integrate functions when needed to come together.

Strengthening the workforce focused on the employees’ emotional quotient was vital this past year to reinstate their trust in the organization for security. EE through game-like competitions at work – “gamification”, helps employees gain a more pedantic approach in analyses of new problems, increases their individual contributions and lends to greater team loyalty. It encourages ideation out of conventional criteria, fosters thought exchange and enhances community building in the workforce.

Gamification is not a new concept and saw massive success in the IT industry right from a rudimental stage. The FMCG, automobile, insurance and banking sectors have run sales contests for decades and informal competitions to meet targets, and programming teams often compete to see who can fix the most bugs or system glitches, write codes etc.

Presently gamification is used by companies to make competitions more formal to learn and change employee/team approaches to achieve larger corporate/organizational goals.

Using a platform like PeopleONE empowers, an organization to customise their EE needs to achieve quantifiable results and solutions that will help formulate future initiatives for the company, through strategic gamification. A handy method for content development and engagement allows a company to address a specific group/groups, understand/modify their behavior, and curate an ICP – ideal customer profile for future products and services.

The core principles on PeopleONE include Connection and Communication, under which you will find provisions to encourage insightful discussions among employees and hear opinions that matter. With features like Employee Voice/ People/ Search & Presence/ Kudos/ Suggestion Box and Surveys/ Blogs/ Polls/Likes & Comments, there is plenty of room for engagement between peers and management. Information Technology has masterfully brought together a fraternity on a single platform owing to corporate intelligence.

Individual aptitude assessment

Contests of skill like photography, doodling, art reflect your creativity and show off your other interests. ‘Sketch your Logo’ contests reveal what you see for your future and where you see yourself in the organization.

Team versus Team

Get teams to come together and compete in tests of skill where they rely on each other and bring out the best collectively, and get incentivized for it. These records are then available on the platform to check back anytime.

One game with many levels

Much like a video game with levels to beat and scores/goals to break, this format will serve as a continuous engagement mode, lasting longer.

Communicate the conditions clearly

Always intimate the participants well in advance and have a feature that they may use for reference readily available like the Employee Voice on PeopleONE. Create a Blog about the contest and its rewards, how to play, eligibility etc.

Record the activity, metrics and results

A feature like Kudos on PeopleONE lets the employees see the winners at any point of the contest along with their entries/scores and comments. You can gather feedback and inputs on the games through the Suggestion Box features and use it to create and further engage.

Conclusion

EE ensures that the workforce has inclusion not just formally as professionals but also at an informal, yet productive level. Showing that you wish to engage your employees through means that are not directly connected with work and hone their aptitude and skill, like gamification; the organization is seen as a well-rounded one. A platform like PeopleONE can easily compile a company’s requirements and offer a suite of features that lend to all stakeholders’ development.

Contact us and get a free demo on PeopleOne to improve employee engagement in your organization.